Samuel Gordon Jewelers:  Just over a century ago, Samuel Gordon emigrated from Europe and settled in Oklahoma City, then a bustling town grown prosperous on cattle and agricultural business. Samuel opened a small jewelry store downtown and began to thrive. Later, son Norman showed a passion for his dad's work and wound up devoting his entire career to Samuel Gordon Jewelers. When the elder Gordon passed away in 1956, Norman and his wife Betty ran the business, which continued to grow and even flourish.

The Third Generation:  When Norman died in 1980, it was his oldest son Gary who took the reins at Samuel Gordon Jewelers. Since his father had contributed to expanding and growing the business that grandfather Samuel had left him, Gary wanted to do the same for his own father. New brand names were added, and new talent was hired for sales, the support staff, and the jewelry shop. Gary Gordon also instituted a broad scale remodeling program for the firm's three locations.

Converting Three Stores Into One Huge One:  As Oklahoma City grew, so did Samuel Gordon Jewelers. By the end of the 1980's, the business was ready for a big change. The decision was made to consolidate all three locations, and Gary Gordon began looking at sites. He wanted a neighborhood that was upscale and yet convenient. He finally selected a 12,000-square-foot building, a former Goodyear Tire store, situated directly across from the city's premier shopping location, Penn Square Mall. The facility was completely remodeled from the ground up.

The Finishing Touches:  Award-winning architect Rand Elliott, known for his high level of creativity, was chosen to do the renovation work. Elliott's vision was to create a "theme" environment that was elegant, casual and inviting. The result was all that Gary and the Samuel Gordon staff could have hoped for. Samuel Gordon Jewelers closed its three stores and, on November 1,1990, they opened the new Samuel Gordon Superstore. Though considered a somewhat risky move by insiders, the store was an immediate success. Now customers could be offered a wide selection of merchandise under one roof. The experience and expertise of the entire Gordon organization would always be on-site and available.

Enter Glamorous Name Brands:  The firm is now the official store for many nationally advertised collections, including Scott Kay, Jeff Cooper, Tacori, Ritani, Jack Kelege, Verragio, DiModolo, John Hardy, and Lagos, to name just a few. Samuel Gordon became an official Rolex Jeweler in 1998, something that Gary had been working toward for 12 years to obtain. In addition to featuring Rolex, the firm presently offers Tag Heuer, Raymond Weil, Tissot, and Icelink in its "Swiss Watch Boutique," located prominently on the showroom floor.

The Fourth Generation:  Gary's son, Daniel, delighted his father when he made the decision to make Samuel Gordon Jewelers his choice for a career. He joined the firm in 1996 and hit the ground running. Daniel has served as merchandise buyer, handles all advertising and promotion campaigns, and is the company's President.

The Secret Of Success:  When asked about the firm's future, both Gary and Daniel reflect for a moment. "We plan to stay on the path the firm is on, more jewelry and watch collections that are stylish, timeless, and fairly priced. We'll continue to stock the largest selection of unset diamonds in this market, and supply a GemEx Light Performance Analysis Report with every center diamond we sell. Finally, we'll always remember the customer is king; we know how fortunate we are when anyone walks in our door."